What a scan should actually tell a shopper

Once a product carries a scannable Digital Link, somebody in the building will suggest pointing it at the campaign microsite. It is worth resisting, at least for the first screen.

A shopper scanning a product in an aisle is asking a narrow question: is this what it says it is, and is it safe. Answer that first, in the first viewport, in plain language.

Verification comes first. Confirm the code is recognised and tied to a real batch, and say so unambiguously. An unrecognised code should be equally unambiguous.

Recall status comes second, and it should be impossible to miss when it is active. This is the single highest-value thing a scan can surface, and the reason regulators care about any of this.

Provenance and handling come third: where it was made, when, how to store it, what is in it. This is where allergen and origin information belongs.

Marketing comes last, below the fold, and it performs better there. A shopper who has had their question answered is considerably more receptive than one still scrolling to find it.